Lily Pulitzer: Good Clothes, Bad Photoshop

The Lily Pulitzer spring catalog is here.  With its classic cut and colorful mix of sherbet-colored prints, the preppy line works perfectly in coastal locations.

One thing that never works in my opinion, is photoshopping already thin and gorgeous models in an attempt to make the clothing look more appealing.  It's disappointing for Lily Pulitzer to resort --no pun intended, to carving up their models with electronic scalpels.      

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In this photo the cover model gets her kidneys removed.   I don't generally look for photoshopping but this one jumped out at me.  

What happened to her waist? 











 

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Tall, thin women are not naturally curvy so the editors decided to give this girl some "shape" by letting the light shine between her waist and her elbows.  I can't even focus on the swimsuit because this photo  looks like it hurts. 

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They did it again, adding a "cut" where there had naturally been a little bend of the waist. 

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This one is really bad.  You can see where they cut out her flesh but they didn't shrink the top to match.  They left her with a "ledge" at the bust line.   And by cutting out the flesh to expose daylight between the arm and the waist, editors didn't add enough bicep.  Her elbow is wider than her upper arm.  

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Am I the only one who thinks apparel companies do themselves no favor with their hatchet jobs on women who are already thin enough?   They look like freaks of nature.  Not to mention the message this sends to young women about the ideal body type.   If models can't even get it right, what hope is there for the rest of us?